For forty years, Guido’s Fresh Marketplace has stood as a beacon of quality produce and gourmet foods in Berkshire County and surrounding areas. Established in 1979 by brothers Chris and Matt Masiero, Guido’s began as a humble roadside stand on Route 7 in Pittsfield, Massachusetts. Leveraging their combined expertise in culinary arts and produce retail, the Masiero brothers were dedicated to bringing exceptional, fresh produce to the Western Massachusetts community, quickly establishing Guido’s as a go-to destination near areas like Lenox MA.
From Roadside Stand to Gourmet Emporium
Within just two years, the popularity of Guido’s outgrew its original seasonal setup. Recognizing the demand for a broader offering, Matt and Chris Masiero expanded in 1983, launching Guido’s Fresh Marketplace just south of their original Pittsfield location on Route 7. This new marketplace transformed the Guido’s experience, bringing together specialized vendors in meat, fish, flowers, and prepared foods. This collaborative approach created a comprehensive, old-world style food emporium that quickly became a destination for food enthusiasts, drawing loyal customers from nearby towns, including Lenox MA and beyond. In 1995, further solidifying their presence in the region, Guido’s opened a second location in Great Barrington, extending their reach and accessibility throughout Berkshire County.
A Unique Marketplace Experience Near Lenox MA
Guido’s offers a unique shopping atmosphere, blending the charm of a European marketplace with the convenience of a modern grocery store. Step inside and you’ll be greeted by Bella Flora, a full-service florist that enhances both locations with vibrant, fresh-cut flowers, custom gift baskets, seasonal plants, and unique homegoods. For meat and seafood lovers, Mazzeo’s Meat and Seafood provides the highest quality selections, including certified Black Angus beef, Kurobuta pork, and Murray’s all-natural, free-range poultry. They also boast a wide array of gourmet chicken, house-made pork and turkey sausages, and a complete selection of fresh, frozen, smoked, and prepared seafood specialties, including live lobsters.
Beyond fresh ingredients, Guido’s is renowned for its prepared foods. Customers can discover a diverse selection of fresh prepared meals, house-made pizzas, gourmet cheeses, delectable baked goods, and custom sandwiches. The marketplace also features a full salad bar and hot bar with daily specials, alongside a curated selection of craft beers and wines. To complete the experience, Café Rena, a full-service café within Guido’s, offers smoothies, fresh juices, and a variety of coffee drinks, making Guido’s Fresh Marketplace a true culinary hub easily accessible from Lenox MA and all of Berkshire County.
