Guido Palau stands as a transformative figure in the world of hairstyling, celebrated throughout the fashion industry for his groundbreaking trends and his elevation of hair into a true art form. His innovative approach to “Guido Hair” began to capture widespread attention in the 1990s, notably with his iconic work on George Michael’s Freedom! ‘90 music video. This video, featuring supermodels Linda Evangelista, Naomi Campbell, Christy Turlington, Cindy Crawford, and Tatjana Patitz, became a cultural touchstone and showcased Guido’s ability to create impactful “guido hair” moments. Further solidifying his influence were his early collaborations with photographer David Sims for The Face magazine and Calvin Klein campaigns, each pushing the boundaries of editorial and commercial hairstyling.
For over three decades, Guido has remained at the forefront of fashion, continuing a significant partnership with Steven Meisel. Together, they have shaped the visual identities for countless brand campaigns and runway presentations, defining contemporary “guido hair” aesthetics. His distinctive touch and visionary “guido hair” styles have become instantly recognizable and highly sought after by leading fashion houses.
The profound impact of Guido’s expertise extends beyond commercial success and into the realm of art and culture. The Metropolitan Museum of Art’s Costume Institute recognized his unique talent by commissioning him to design the head treatments for three landmark exhibitions: Alexander McQueen: Savage Beauty (2011), Schiaparelli and Prada: Impossible Conversations (2012), and Punk: Chaos to Couture (2013). This acknowledgment from such a prestigious institution underscores the artistic merit of his “guido hair” creations and their contribution to fashion as a whole. Further recognition came from the Cooper Hewitt, Smithsonian Design Museum, which featured his work in the fifth Design Triennial (2016), celebrating the fusion of beauty and contemporary design, highlighting once again his pioneering “guido hair” techniques.
Guido has also contributed significantly to the literature of hairstyling, authoring four influential books: Heads: Hair by Guido (2000), Hair: Guido (2014), #HAIRTESTS (2021), and Hidden Identities (2024). These publications offer insights into his creative process and showcase the breadth of his innovative “guido hair” designs. His editorial work is frequently featured in W magazine and international editions of Vogue, including British, Italian, French, and American. His client roster boasts an impressive array of top brands, including Prada, Dior, Loewe, Schiaparelli, Fendi, Versace, Ralph Lauren, The Row, Sacai, Dolce & Gabbana, and Miu Miu. In 2022, Guido took on the role of Creative Director of Zara Hair, further expanding his influence in the accessible fashion market and bringing his signature “guido hair” vision to a wider audience.
Contact: Nicole LePage [email protected]
1 Main Street Brooklyn, NY 11201 tel +1 212 206 0737
