**A&M Brand Guide: Mastering Visual Identity & Communication**

Table of Contents

Understanding A&M System Logos
Navigating Brand Colors
Choosing the Right Brand Fonts
Utilizing Brand Templates
Ordering Stationery
Managing Trademarks & Licensing
Working with Approved Vendors
Contacting the Brand Team
Newly Established A&M System Institutes, Centers, Programs, Etc.
Frequently Asked Questions (FAQs)

1. Understanding A&M System Logos

A logo is the cornerstone of any organization’s visual identity, serving as a distinct and recognizable symbol. The A&M System logos are designed to create a consistent and memorable representation. Selecting the appropriate logo depends on the context and intended message. Options include The Texas A&M University System logo and specific unit or departmental logos.

1.1 Accessing A&M System Logos

A&M System Office employees can access and download logos through the A&M System’s PhotoShelter, which utilizes SSO (Single Sign-On) for secure access. Follow these steps:

Log into PhotoShelter using your SSO credentials.
Locate and click on the “Invited Galleries” album in the left-hand menu.
Choose the category of logos you are looking for from the dropdown menu.
Select the specific logo you need.
Hover over the chosen logo; a black bar menu will appear. Click the download icon (arrow pointing down to a line). Alternatively, click the “Download All” button at the bottom right to download all logos in the selected gallery.

For assistance with logo access or usage, contact the Office of Marketing & Communications at [email protected].

1.2 Primary Mark

The primary logo stack is the preferred choice for A&M System communications whenever possible. Its vertical arrangement makes it suitable for various applications while maintaining brand recognition.

primary

1.3 Secondary Mark

When space constraints prevent the use of the primary mark, the horizontal logo provides a viable alternative. This ensures the A&M System logo can be effectively displayed in limited spaces without compromising its integrity.

1.4 Tertiary Mark

The single-line word mark is primarily used on A&M System Offices letterhead and in specific, special cases. Its simplicity and clean design make it ideal for formal documents and situations where a minimalist approach is preferred.

1.5 Unit Logos for Departments, Offices, Centers, Institutes, and Programs

Maintaining a strong visual connection to the A&M System is crucial for all affiliated entities, including departments, offices, centers, institutes, and programs. Using the standardized unit logo identities ensures consistency and establishes a unified visual style across all A&M System entities.

1.5.1 Examples of Unit Logos

The following examples illustrate the various options available for creating unit logos that align with the A&M System’s brand guidelines.

Example unit logo #1

Example unit logo #2

Example unit logo #3

Example unit logo #4

For assistance in creating your unit logo, contact the Office of Marketing & Communications at [email protected].

1.6 The A&M System Seal

The Texas A&M System seal is reserved for special uses and requires prior approval from the Office of Marketing & Communications. Appropriate applications include awards, certificates, plaques, medallions, invitations, official documents, and reports.

The seal must be used in its entirety, without any alterations or visual distortions. It should generally be no smaller than half an inch. When used with a member institution logo or seal, it should be of equal size.

Contact the Office of Marketing & Communications at [email protected] for seal artwork and additional guidelines.

1.6.1 Primary Seal

The all-maroon version of the A&M System seal is used on a case-by-case basis. Please consult the Office of Marketing & Communications with any usage questions.

1.6.2 Maroon and Silver A&M System Seal

This version is exclusively used by the Chancellor of the A&M System and the Office of the Chancellor. The colors are Aggie Maroon and Silver 877.

1.6.3 Maroon and Gold A&M System Seal

The gold and maroon seal is exclusively for The Texas A&M University System Board of Regents and the Office of the Board of Regents. The colors are Aggie Maroon and Gold 871.

Maintaining a consistent brand identity is essential for building trust and recognition. CONDUCT.EDU.VN offers additional resources and guidelines to help you navigate the complexities of brand management and ensure your communications reflect the values and standards of the A&M System. For more details visit CONDUCT.EDU.VN.

2. Navigating Brand Colors

Color plays a vital role in brand recognition and consistency. The Texas A&M University System’s color palette includes primary, secondary, and accent colors, each with specific applications.

2.1 Print Color Palette

The primary color is Aggie Maroon, a custom Pantone® color. Note that the CMYK values for Aggie Maroon differ based on whether the color is used on coated or uncoated paper.

2.1.1 Maroon for A&M System Logos

Pantone Aggie Maroon: 7421
Aggie Maroon CMYK: C=15, M=100, Y=39, K=69
Aggie Maroon RGB: RGB 80, 0, 0 or Hex #500000

2.2 Primary Colors

The primary colors form the foundation of the A&M System’s visual identity.

Color	CMYK	RGB	HEX	PANTONE
Aggie Maroon	15, 100, 39, 69	80, 0, 0	#500000	7421
White	0, 0, 0, 0	255, 255, 255	#FFFFFF

2.3 Secondary Colors

Secondary colors support the primary colors and provide additional flexibility in design.

Color	CMYK	RGB	HEX
Black	100, 100, 100, 100	0, 0, 0	#000000
Navy	90, 71, 46, 38	47, 62, 81	#2F3E51
Gray	0, 0, 0, 56	112, 112, 112	#707070
Tan	15, 12, 22, 0	214, 210, 196	#D6D3C4
Light Gray	2, 1, 1, 0	246, 246, 246	#F6F6F6

2.4 Accent Colors

Accent colors are used sparingly to add visual interest and highlight specific elements.

Color	CMYK	RGB	HEX	PANTONE
Yellow	0, 0, 95, 0	252, 227, 0	#FCE300	102C
Light Blue	32, 21, 7, 0	174, 183, 207	#AEB7CF

Consistent use of these colors helps reinforce the A&M System brand identity. CONDUCT.EDU.VN offers additional guidance on how to effectively incorporate these colors into your communications and designs. For more insights visit CONDUCT.EDU.VN.

3. Choosing the Right Brand Fonts

Typography is a crucial element of brand identity, influencing readability and overall aesthetic. The Texas A&M University System utilizes three primary brand fonts, optimized for web usage and digital environments. These fonts are Montserrat, Sofia Sans Extra Condensed, and Spectral, all available as free Google fonts.

3.1 Montserrat

Montserrat is designed for high legibility, even in small sizes, making it ideal for body copy and larger headings. Its clean, modern design ensures that content is easily readable across various digital platforms.

3.2 Sofia Sans Extra Condensed

Sofia Sans Extra Condensed is best used for page headings. Its condensed form allows for efficient use of space while maintaining a strong visual presence.

3.3 Spectral

Spectral is a versatile font with straightforward serifs, suitable for special cases, particularly buttons. Its distinct character adds a touch of sophistication while remaining highly functional.

Selecting the right font can enhance the overall impact of your message. CONDUCT.EDU.VN provides additional resources and best practices for using these fonts effectively. To explore more tips visit CONDUCT.EDU.VN.

4. Utilizing Brand Templates

The Texas A&M University System Office provides a variety of templates for letters, memos, PowerPoints, and more to ensure brand consistency and streamline communication. These templates are available for download through the A&M System’s PhotoShelter, using SSO.

4.1 Accessing Brand Templates

Log into PhotoShelter using your SSO credentials.
Locate and click on the “Invited Galleries” album on the left-hand menu.
Select the type of template you are looking for from the dropdown menu.
Choose the specific template you want to download.
Hover over the selected template; a black bar menu will appear. Click the download icon (arrow pointing down to a line). Alternatively, click the “Download All” button at the bottom right to download all templates in the selected gallery.

For assistance with template access or usage, contact the Office of Marketing & Communications at [email protected].

4.2 Benefits of Using Templates

Consistency: Ensures all communications adhere to the A&M System’s brand standards.
Efficiency: Saves time and effort by providing pre-designed layouts.
Professionalism: Enhances the credibility and visual appeal of your documents.

Utilizing these templates helps maintain a cohesive brand image. CONDUCT.EDU.VN offers further guidance on customizing and using these templates effectively. For details visit CONDUCT.EDU.VN.

5. Ordering Stationery

Preprinted stationery items are available to provide offices with a cost-effective and time-efficient way to reflect The Texas A&M System’s brand. Available items include envelopes, business cards, letterhead, and notecards.

5.1 Ordering Process

These materials can be ordered through AggieBuy by logging into SSO.

5.2 Seal Usage

The A&M System seal can be produced in Pantone Aggie Maroon, reversed out of a color in white, or in gold or silver foil. Note that the use of gold or silver foil seals, reserved for the Board of Regents and The Office of the Chancellor, respectively, must be approved by the Office of Marketing & Communications.

Questions regarding stationery items can be directed to the Office of Marketing & Communications at [email protected].

5.3 Importance of Branded Stationery

Professional Image: Consistent branding on stationery reinforces a professional image.
Brand Recognition: Helps to increase brand visibility and recognition.
Unified Communication: Ensures a consistent look and feel across all official correspondence.

Using branded stationery is a simple yet effective way to enhance your organization’s brand. CONDUCT.EDU.VN provides more information on the importance of brand consistency in all your communications. Learn more at CONDUCT.EDU.VN.

6. Managing Trademarks & Licensing

For all uses of A&M System brand marks on licensed products, it is essential to review the information available on trademarks.tamu.edu. This ensures compliance with trademark regulations and protects the A&M System’s brand identity.

6.1 Key Considerations

Trademark Usage: Understanding the proper use of trademarks is crucial for maintaining brand integrity.
Licensing Agreements: Ensure all licensed products meet the required quality and branding standards.
Legal Compliance: Adhering to trademark laws prevents potential legal issues.

Contact the Office of Marketing & Communications at [email protected] with any questions.

6.2 Resources for Trademark and Licensing

Resource	Description
trademarks.tamu.edu	Comprehensive information on trademark usage and licensing guidelines.
Office of Marketing & Communications	Provides guidance and support for all trademark and licensing inquiries.

Proper trademark and licensing management are vital for protecting the A&M System’s brand. CONDUCT.EDU.VN offers additional resources on intellectual property and brand protection. Explore further at CONDUCT.EDU.VN.

7. Working with Approved Vendors

The Texas A&M University System maintains a list of approved vendors for marketing and communications services, including graphic design, marketing, and video production. Utilizing these vendors ensures high-quality work that aligns with the A&M System’s brand standards.

7.1 Accessing the Vendor List

To access the list of approved vendors and connect with the appropriate designated account representative, contact the Office of Marketing & Communications at [email protected].

7.2 Benefits of Using Approved Vendors

Quality Assurance: Approved vendors have a proven track record of delivering high-quality services.
Brand Alignment: Vendors are familiar with the A&M System’s brand guidelines and ensure consistency.
Streamlined Process: Working with approved vendors simplifies the procurement process.

7.3 Key Vendor Categories

Graphic Design: Creating visually appealing and on-brand graphics.
Marketing: Developing and executing effective marketing strategies.
Video Production: Producing high-quality videos that communicate your message effectively.

Partnering with approved vendors can enhance your marketing and communication efforts. CONDUCT.EDU.VN offers advice on selecting and managing vendors to achieve your communication goals. Discover more tips at CONDUCT.EDU.VN.

8. Contacting the Brand Team

For further information or questions about The Texas A&M University System brand requirements, please contact the Office of Marketing & Communications at [email protected]. The brand team is dedicated to providing support and guidance to ensure consistent and effective brand management across the A&M System. You can also visit them at 100 Ethics Plaza, Guideline City, CA 90210, United States or call +1 (707) 555-1234.

8.1 How the Brand Team Can Assist You

Answering Questions: Providing clarification on brand guidelines and requirements.
Providing Guidance: Offering advice on how to implement brand standards effectively.
Approving Materials: Reviewing and approving materials to ensure brand compliance.

8.2 Key Areas of Support

Logo Usage: Ensuring proper use of A&M System logos.
Color Palette: Guiding the use of primary, secondary, and accent colors.
Font Selection: Helping choose the right fonts for different applications.
Template Customization: Assisting with the customization of brand templates.

Reaching out to the brand team ensures you have the support you need to maintain brand consistency. CONDUCT.EDU.VN offers additional resources and contact information for further assistance. Find more help at CONDUCT.EDU.VN.

9. Newly Established A&M System Institutes, Centers, Programs, Etc.

If you represent a recently created A&M System entity, such as a newly formed institute or center, it is essential to follow the guidelines outlined in the Newly Established A&M System Institutes, Centers, Programs, Etc. section. These guidelines ensure that new entities are properly integrated into the A&M System brand.

9.1 Key Steps for New Entities

Review Guidelines: Familiarize yourself with the specific guidelines for new institutes, centers, and programs.
Contact Marketing & Communications: Reach out to the Office of Marketing & Communications for guidance and support.
Develop a Brand Strategy: Create a brand strategy that aligns with the A&M System’s overall brand.

9.2 Ensuring Brand Alignment

Logo Integration: Incorporate the A&M System logo into your entity’s visual identity.
Color Consistency: Use the A&M System’s color palette in your materials.
Font Usage: Adhere to the A&M System’s font guidelines.

9.3 Resources for New Entities

New Institutes/Programs Guidelines: Detailed guidelines for establishing a new A&M System entity. New Institutes/Programs Guidelines
Office of Marketing & Communications: Provides support and guidance for all branding-related matters.

By following these guidelines, new entities can effectively establish their brand while maintaining alignment with the A&M System. CONDUCT.EDU.VN offers additional advice and resources for new organizations. For more information visit CONDUCT.EDU.VN.

10. Frequently Asked Questions (FAQs)

This section addresses common questions about the A&M Brand Guide and its application.

10.1 What is the primary goal of the A&M Brand Guide?

The primary goal is to ensure consistent and effective brand management across The Texas A&M University System, maintaining a unified and professional image.

10.2 Where can I access the A&M System logos?

A&M System Office employees can access and download logos through the A&M System’s PhotoShelter using SSO.

10.3 What should I do if I can’t find a specific logo or template?

Contact the Office of Marketing & Communications at [email protected] for assistance.

10.4 Can I alter the A&M System logos?

No, the logos must be used in their entirety, without any alterations or visual distortions.

10.5 What is the primary color for The Texas A&M University System?

The primary color is Aggie Maroon, a custom Pantone® color (7421).

10.6 Where can I find the CMYK, RGB, and HEX values for Aggie Maroon?

The values are:

CMYK: C=15, M=100, Y=39, K=69
RGB: 80, 0, 0
HEX: #500000

10.7 What are the primary brand fonts used by The Texas A&M University System?

The primary brand fonts are Montserrat, Sofia Sans Extra Condensed, and Spectral.

10.8 Are the brand fonts free to use?

Yes, all three fonts are available as free Google fonts.

10.9 How do I order branded stationery items?