Discover the ease of healthier grocery choices with Guiding Stars. Look for our icons on store shelf tags and effortlessly add more nutritious items to your cart, paving the way for a healthier future.
Shop Smarter, Not Harder: Your Nutrition Expert in Every Aisle
Navigating the maze of nutrition labels can be overwhelming. Guiding Stars simplifies this process, acting as your personal nutrition expert right in the grocery store. Our program meticulously analyzes nutrition labels using robust, science-backed criteria. Products meeting our stringent nutritional standards are awarded a clear 1, 2, or 3-star rating. It’s nutrition guidance made simple and effective.
One Star
Good Nutrition
Two Stars
Better Nutrition
Three Stars
Best Nutrition
1
Deciphering Labels
We start by thoroughly examining the nutrition labels of every product available in your grocery store.
2
Science-Based Measurement
Each product is then objectively evaluated against established nutritional science benchmarks to ensure accurate ratings.
3
Simple Star Ratings
Products that meet our transparent and rigorous nutrition criteria are assigned a 1, 2, or 3-star rating, clearly indicating Good, Better, or Best nutritional value.
Explore the Science that Powers Guiding Stars.
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Build a Healthier Cart, Shape a Healthier You
Choosing nutritious foods consistently makes a significant difference in long-term health. Guiding Stars shelf tag ratings are designed to seamlessly guide you to Good, Better, and Best choices throughout the store. Simply look for the distinctive stars on shelf tags or while shopping online to easily incorporate more healthy options into your daily diet.
More of: Vitamins, Minerals, Fiber, Whole Grains, Omega-3s. Less of: Saturated Fat, Trans Fat, Added Sodium, Added Sugars, Additives to Limit.
Stars Are Everywhere You Shop
Finding Guiding Stars is convenient and easy. Our ratings are prominently displayed on shelf tags, in prepared food sections, and on store-brand packaging at participating grocery locations. These helpful stars are also accessible when you shop online at participating stores.
For even greater convenience, discover the rating of over 100,000 products using our search tool or explore over 1,200 delicious, Star-earning recipes on our website.
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