One of the first questions people ask when considering becoming a StoryBrand Certified Guide is, “How much does it cost?” It’s natural to want to understand the price tag and assess the value proposition before making a decision. But the financial cost is only one aspect to consider. There are also time and status considerations that play a role in determining if StoryBrand Guide certification is the right investment for you.
This post will delve into the comprehensive costs associated with becoming a StoryBrand Certified Guide, analyze the potential return on investment (ROI), and help you determine whether pursuing certification aligns with your professional goals.
Financial Investment for StoryBrand Guide Certification
While the StoryBrand website may not explicitly state the cost, online research reveals that the average StoryBrand Guide certification costs around $10,000. This can seem like a substantial amount, especially for freelancers or those just beginning their journey.
Alt: StoryBrand workshop session with attendees actively participating and engaging in discussions.
However, it’s important to put this cost into perspective. Compared to the expense of a four-year degree program, StoryBrand Guide certification becomes a much more appealing and affordable option.
The program immerses you in its unique marketing concepts and provides valuable networking opportunities, similar to a university setting. This intensive approach might be why StoryBrand is transitioning to a more university-like model in their training programs.
Time Commitment for StoryBrand Guide Certification
The time investment to become a StoryBrand Certified Guide is relatively short, requiring just two days of intensive training.
Compared to the years required to complete a traditional degree program, this is a significant advantage. The time commitment for StoryBrand Guide certification is also on par with other marketing certifications available in the industry.
Alt: Donald Miller, founder of StoryBrand, presenting at a StoryBrand workshop.
For many, the opportunity to spend two eight-hour days learning directly from Donald Miller and the StoryBrand team is a worthwhile investment of their time.
Status Considerations of StoryBrand Guide Certification
It’s important to acknowledge potential status considerations associated with pursuing StoryBrand Guide certification.
Some marketers might view StoryBrand as a fleeting trend or another marketing fad. To them, becoming a certified guide could be seen as a waste of time and money.
Others may question Donald Miller’s business acumen, which could indirectly influence their perception of the StoryBrand framework.
Becoming Guide certified might lead some marketers to believe you’re simply chasing the latest marketing trends.
However, it’s crucial to remember that StoryBrand is an effective framework that delivers tangible results when fully embraced and implemented.
Potential ROI of StoryBrand Guide Certification
Considering the $10,000 investment in Guide certification, a key question is how long it will take to recoup that investment. StoryBrand’s aim is for all their Guides to achieve a 10X return on their investment within the first year. Some Guides have even reported making their money back in as little as one month.
Alt: A listing in the StoryBrand Certified Guide Directory, which helps connect Guides with potential clients.
One Guide reported earning $6,500 in their first three months simply by being listed in the Guide directory. At that rate, they would more than double their investment within the first year.
While a 10X return may not be the norm for everyone, Guide certification generally results in a positive ROI for those who commit to the program.
Is StoryBrand Guide Certification Worth It?
The short answer is yes, absolutely.
Considering the relatively low time and status costs, especially when compared to a marketing degree program, Guide certification presents a compelling value proposition.
Regarding the financial cost, we firmly believe that Guide certification is a worthwhile investment.
With dedication and effective implementation of the StoryBrand framework, you can recoup your investment relatively quickly, often within one to three months.
While $10,000 is a significant investment, for those serious about marketing consulting, it’s an investment that can yield substantial returns and elevate your consulting practice.
Conclusion
While the upfront financial cost of becoming a StoryBrand Certified Guide might seem daunting, StoryBrand and many of its certified guides attest to its value.
Embark on the path to financial freedom, pursue your dream consulting career, and achieve a positive ROI by becoming StoryBrand Guide certified.
