A brand style guide is a crucial document that dictates how a brand presents itself visually and editorially. But How Much To Charge For A Brand Style Guide in 2025? Understanding the pricing and value of these guides is essential for both businesses seeking to invest in their brand and designers offering these services.
Key Aspects of Brand Style Guide Pricing
• Market Research and Competitive Analysis: A thorough understanding of your target audience and competitive landscape is foundational to effective branding.
• Naming and Brand Strategy: A well-crafted brand name and a comprehensive strategy are integral to establishing a strong brand identity.
• Logo Design and Brand Concepts: A visually appealing and memorable logo is the cornerstone of your brand’s visual identity.
• Visual Style Guide & Brand Guidelines: A comprehensive guide that outlines the proper use of all visual elements of your brand.
• Website Design & Branded Copywriting: A cohesive online presence that reflects your brand’s identity and messaging.
• Packaging Design: Custom packaging that reinforces your brand identity and enhances the customer experience.
Average Cost of Branding for Small Businesses
Small business branding typically ranges from $5,000 to $20,000 USD in 2025. This encompasses various elements such as logo design, brand guidelines, and market research. It is important to note that the cost can vary depending on the scope and complexity of the project.
Cost to Launch a New Brand
Allocate 15-30% of your initial marketing budget to branding when launching a new brand. A strong brand identity is crucial for making a positive first impression.
| Your Total Small Business Launch Marketing Budget ($USD) | Your Ideal Branding Budget (15-30% of Total Launch Marketing Budget) |
|---|---|
| $10,000 Small Business Launch Marketing Budget | Spend $1,500 to $3,000+ on launch branding. |
| $20,000 Small Business Launch Marketing Budget | Spend $3,000 to $6,000+ on launch branding. |
| $30,000 Small Business Launch Marketing Budget | Spend $3,000 to $6,000+ on launch branding. |
| $60,000+ Small Business Launch Marketing Budget | Spend $9,000 to $18,000+ on launch branding. |
Cost to Rebrand a Business
Dedicate 5-10% of your annual revenue to professional branding services when rebranding an existing business.
| Your Annual Small Business Revenue ($USD) | Your Ideal Rebrand Budget (5-10% of Annual Small Business Revenue) |
|---|---|
| $50,000 Annual Small Business Revenue | Spend $1,500 to $3,000+ on a rebrand or brand refresh. |
| $100,000 Annual Small Business Revenue | Spend $3,000 to $6,000+ on a rebrand or brand refresh. |
| $300,000+ Annual Small Business Revenue | Spend $9,000 to $18,000+ on a rebrand or brand refresh. |
| $600,000+ Annual Small Business Revenue | Spend $18,000 to $36,000+ on a rebrand or brand refresh. |
Factors Influencing Branding Costs
Several factors influence the cost of branding, including your industry, competitive landscape, customer demographics, and the scope of services needed. Whether you are branding a new business or rebranding an existing one will also impact the cost.
Branding Package Pricing
Branding packages often provide a comprehensive solution for establishing your brand identity. These packages can range from mini branding packages to complete branding packages, with varying services included.
| Branding Cost | Branding Package Tier | Branding Package Services Included |
|---|---|---|
| $2,500+ | Mini Branding Package | – Logo—PDF, PNG, SVG formats – Color Palette with HEX, CMYK, and RGB Color Codes – Fonts—Guidelines for Headlines, Subheads, and Body Copy Font Usage – Simple Mood Board for Brand “Vibes” – Mini 1-Page Brand Guidelines |
| $5,000+ | Basic Branding Package | This 👆🏽, PLUS:- Custom Typography – Favicon (Web Tab), Social Media, and Watermark Logo Versions – Photography Style Guidelines + Examples – Logo Usage Guidelines – Brand Summary, Mission Statement + Vision Statement – Audience Avatar Profiles – More! Depends on Your Needs |
| $7,000+ | Growth Branding Package | This 👆🏽, PLUS: – Business Naming Services – SEO Viability + URL Availability Search – Custom Textures and Icons – Trademark Process Guidance – More In-depth Brand Strategy and Consulting – More Logo Concepts and Design Revision Rounds – Competitive Research + SEO – Extras like Social Media Design Templates, Business Card Design, and Packaging Design – More! Depends on Your Needs |
| 10,000+ | Complete Branding Package | This 👆🏽, PLUS:- Beautiful Branded Website with Custom Visuals – More! Depends on Your Needs |
Cost of A La Carte Branding Services
Understanding the pricing and deliverables of individual branding services is crucial, whether you opt for a branding package or choose to build your brand identity piece by piece.
Market Research Cost
Market research, competitive analysis, and SEO research can range from $1,500 to $10,000 USD in 2025. This research is essential for understanding your target audience and identifying opportunities to stand out from the competition.
Business Name and Brand Strategy Cost
Naming a small business typically costs $2,000 to $6,000 USD in 2025. A strong brand name is the foundation of your public presence and should align with your overall business growth strategy.
Logo Cost
Logo design costs $2,500 to $8,000+ USD in 2025. Your logo is the face of your business and should be professionally designed to make a lasting impression.
Editorial Style Guide Cost
An editorial style guide costs $2,000 to $5,000 USD in 2025. This guide defines your brand’s editorial preferences and rules, ensuring consistency across all marketing channels.
Packaging Design Cost
Packaging design costs $1,000 to $6,000 USD in 2025. Custom packaging design can enhance your product’s appeal and create a unique unboxing experience for your customers.
Visual Style Guide Cost
A small business visual style guide costs $3,500 to $10,000 USD in 2025. This guide summarizes your brand’s personality and provides practical guidance on logo usage, color palettes, and typography.
Website Design and Branded Copywriting Cost
A small business website costs $5,000 to $10,000 USD in 2025. Your website is the home base for your brand and should be professionally designed and optimized for search engines.
FAQs About Small Business Branding
• Why Should Small Businesses Invest in Branding? Branding can boost profits and increase your business’s chance of “making it,” especially in a saturated industry.
• When Should Small Businesses Invest in Branding? The best time to invest in branding is when you launch, before you’ve built your brand reputation.
• Should I Hire a Branding Agency or a Freelancer? Branding agencies offer more security and a comprehensive approach, while freelancers can be more affordable but require careful selection.
• Do I Need a Branded Website Or Can I Just Use Social Media? A website provides full ownership and control over your brand’s online presence and is essential for scaling your business.
Total Cost of Branding
| Small Business Branding Services | Branding Price Range (USD) |
|---|---|
| Market Research + Competitive Analysis | $1,500-$10,000 USD |
| Brand Name + Brand Strategy | $2,000-$4,000 USD |
| Logo Design + Brand Concepts | $2,500-$10,000 USD |
| Brand Editorial Style Guide | $2,000-$5,000 USD |
| Visual Style Guide + Brand Guidelines | $3,500-$10,000 USD |
| Website Design + Branded Copywriting | $5,000-$10,000 USD |
| Packaging Design | $1,000-$6,000 USD |
| Total Small Business Branding Cost | $5,000-$20,000+ USD |
Getting Started with Branding
To get started with branding, begin with a consultation to assess your needs and goals. Choose a branding agency or freelancer that aligns with your vision and budget.
Investing in a brand style guide is an investment in your brand’s future. Understanding how much to charge for a brand style guide and the factors that influence its cost is essential for making informed decisions that will benefit your business in the long run.
