Matt Looney of Pro-Guide Batteries discussing lithium battery advantages
Matt Looney of Pro-Guide Batteries discussing lithium battery advantages

Pro Guide Batteries: The Ultimate Lithium Battery Pro Guide for Anglers and Boaters

Lithium batteries have rapidly become the preferred power source in the bass fishing and boating communities. While many have already made the switch, others are still considering the benefits. To provide a comprehensive understanding of lithium batteries and what makes them a top choice, we consulted Matt Looney from Pro-Guide Batteries, a leading expert in the field.

Pro-Guide Batteries boasts a rich history, founded in 1980 by Lane Shumaker. Lane remains the owner, while his sons, Pate and Trevor Shumaker, now manage the daily operations and strategic direction of the company. Based in Golden, Missouri, Pro-Guide Batteries has expanded its reach with eight outfitter locations across Kansas, Oklahoma, Missouri, and Arkansas, solidifying its presence in the battery market.

Lithium Batteries vs. Lead-Acid: Understanding the Superiority

When asked about the advantages of lithium batteries over traditional lead-acid options, Looney explained, “Lithium is superior in most applications, but not universally. The idea that ‘lead is dead’ isn’t entirely accurate. Traditional lead-acid batteries still hold advantages in specific scenarios. However, in suitable applications, lithium excels due to its significant weight reduction and consistent voltage output. Furthermore, lithium batteries can be mounted in any orientation because they are non-spillable, unlike lead-acid counterparts.”

Weight is a crucial differentiator. “A quality AGM battery can weigh between 65 to 75 pounds, while a comparable lithium battery weighs in the mid-20s,” Looney noted. Despite lithium’s advantages, AGM batteries remain preferable in certain extreme conditions. “Lithium batteries can be sensitive to very high or low temperatures. Their intelligent Battery Management System (BMS) is designed to protect them by regulating voltage output based on programmed conditions. In extreme heat or cold, a lithium battery might enter a protective ‘sleep’ mode to prevent damage. Conversely, an AGM battery will continue to deliver voltage until completely drained, regardless of temperature extremes.”

Cost vs. Lifespan: The Long-Term Value of Lithium

Addressing the common question of battery choice among fishermen, Looney clarified, “Choosing between battery chemistries depends on the application and budget. Lithium batteries have a higher upfront cost, but their long-term value is significantly greater when considering lifespan. A lead-acid battery used heavily might last a couple of years, an AGM battery will last longer, but a lithium battery boasts a life cycle exceeding 2,500 cycles. This translates to approximately 2,500 fishing trips of reliable power. Considering this extended lifespan, lithium batteries become more cost-effective over time.”

Beyond longevity, lithium batteries offer other key benefits. “The weight difference and consistent voltage are significant advantages. However, the extended life cycle is the most substantial benefit for consumers, often overlooked during the initial purchase,” Looney emphasized.

Lithium Battery Charging and Performance: Efficiency and Reliability

A primary concern for boaters and fishermen, especially with increasing onboard electronics, is battery charge and discharge rates. “Lithium batteries are approximately 30% more energy-efficient than other chemistries, providing longer run times,” Looney stated. “The consistent voltage output until depletion, similar to power tool batteries, is another advantage. You won’t need to increase trolling motor speed throughout the day to maintain performance as the battery discharges, further enhancing efficiency.”

Regarding charging, Looney addressed common misconceptions. “While some believe lithium batteries charge much faster, the reality is nuanced. Lithium batteries accept charge more readily and prefer consistent voltage during charging. Unlike other battery types, chargers don’t need to cycle through complex algorithms. However, basic electrical principles still apply. A 100Ah battery on a 10A charger will still require approximately 10 hours to charge from a fully discharged state. The perception of faster charging often stems from the fact that it’s rare to discharge a set of 100Ah lithium batteries below 50% in a typical day of fishing. Therefore, recharge times are often perceived as quicker in real-world use.”

Selecting the Right Pro Guide Battery for Your Needs

Determining the appropriate battery for individual fishing styles is crucial. Looney advised, “The two most important considerations when selecting your battery are your fishing style and frequency. For avid power fishermen who heavily rely on trolling motors for extended periods in demanding conditions, a 100Ah battery is recommended. For finesse anglers or those who use trolling motors less intensely, a 75Ah or even 50Ah battery might suffice. We encourage customers to contact us with inquiries about the ideal product for their specific needs. We avoid a ‘one-size-fits-all’ approach and prioritize matching customers with the right battery without overselling, reflecting our ‘Lovin’ the Customer’ philosophy instilled by Mr. Shumaker.”

Pro-Guide Batteries: Setting the Standard in Marine Battery Technology

Highlighting what distinguishes Pro-Guide Batteries, Looney stated, “We believe our unique position lies in being the only battery company manufacturing all three primary battery types – lead-acid, AGM, and lithium – and the only lithium battery company with roots dating back to 1980. Our extensive experience in the battery industry provides a significant advantage in navigating challenges like supply chain disruptions, which some newer companies have struggled with. Product-wise, Pro-Guide Batteries are unique in featuring true marine terminals on the market. A genuine marine terminal requires both a post and a stud, which are standard on most of our models. Furthermore, our deep-cycle lithium batteries are among the few capable of jump-starting engines. This critical feature has made us a preferred factory-installed battery for leading boat manufacturers like Bass Cat, Vexus, Ballistic, SeaArk, and Charger!”

Warranty is a key consideration for lithium battery purchasers. Pro-Guide Batteries offers a five-year free replacement warranty. “Customer service is fundamental to our company ethos. We have a dedicated lithium customer service representative with in-depth product knowledge to ensure prompt and comprehensive support for any customer inquiries,” Looney assured. Pro-Guide Batteries’ top-selling model is the 31M100. Looney attributes its popularity to the “100Ah battery becoming the standard for professionals and boat manufacturers in lithium applications. Our 31M100 and 31M100-DP (starting battery) models also feature a patented tri-terminal design, allowing for organized distribution of ring terminals and preventing overcrowding on a single stud.”

Looking ahead, Pro-Guide Batteries remains committed to innovation. “We recently launched three new products at ICAST, including a single 24V battery that has passed testing and will be available soon. Innovation is essential for any company’s longevity, so we are continuously refining our existing products and developing new solutions to enhance the angler’s experience on the water.”

For those interested in purchasing Pro-Guide Batteries, they have a wide dealer network across the Midwest. Customers can also order directly through their website at www.ProGuideBatteries.com. For dealerships seeking to carry Pro-Guide Batteries, a Dealer Inquiry form is available on their website, directing inquiries to Looney for direct contact. “We are always eager to expand our network of excellent dealers! Our motto, ‘Heritage to Innovation,’ reflects our 1980s grassroots beginnings and commitment to local support, combined with a forward-thinking approach to innovation,” Looney concluded.

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