What Are The 3 NIMS Guiding Principles: A Comprehensive Guide

Are you looking to understand What Are The 3 Nims Guiding Principles and how they contribute to effective incident management? CONDUCT.EDU.VN provides a comprehensive breakdown of these critical principles, ensuring that you have the knowledge and resources needed for successful incident response. This article will explore these principles: Flexibility, Standardization, and Unity of Effort, with real-world applications and benefits. We will also touch upon resource management, mutual aid, NIMS command structures, and communication strategies. Learn how to apply these principles to enhance your organization’s preparedness and response capabilities.

1. Understanding the Fundamentals of NIMS

Incident Management is the strategic application of organizational resources to meticulously plan for, proactively respond to, and efficiently recover from incidents. Prioritizing life preservation, incident stabilization, and safeguarding property and the environment is paramount in these efforts. Incident management professionals utilize NIMS components by the three NIMS guiding principles: flexibility, standardization, and unity of effort.

1.1. The Core Objectives of Incident Management

Effective incident management focuses on achieving several core objectives:

Saving Lives: Ensuring the safety and well-being of all individuals affected by the incident.
Stabilizing the Incident: Taking immediate actions to control and mitigate the impact of the incident.
Protecting Property and the Environment: Minimizing damage to infrastructure, assets, and the natural environment.

1.2. Key NIMS Components

NIMS (National Incident Management System) is a standardized framework that enables effective incident management across various jurisdictions and organizations. Its key components include:

Resource Management: Efficiently allocating and utilizing resources during incidents.
Command and Coordination: Establishing clear leadership and communication structures.
Communications and Information Management: Ensuring timely and accurate information flow.

2. Flexibility: Adapting NIMS to Diverse Scenarios

Flexibility is a cornerstone of NIMS, allowing its scalable application from minor, localized events to complex incidents necessitating interstate mutual aid and federal assistance. This adaptability ensures NIMS’s relevance across diverse hazards, geographical landscapes, demographics, climates, cultural nuances, and organizational frameworks. The modular design of NIMS components allows seamless integration into any event or incident.

2.1. Scalability of NIMS

NIMS is designed to be scalable, meaning it can be adapted to incidents of varying sizes and complexities. This scalability is crucial for:

Local Incidents: Handling routine emergencies within a community.
Regional Incidents: Coordinating responses across multiple jurisdictions.
National Incidents: Managing large-scale disasters requiring federal intervention.

2.2. Adaptability to Various Hazards

NIMS is applicable to a wide range of hazards, including:

Natural Disasters: Hurricanes, earthquakes, floods, and wildfires.
Man-Made Disasters: Terrorist attacks, industrial accidents, and cyber attacks.
Public Health Emergencies: Pandemics and disease outbreaks.

2.3. Case Study: Applying Flexibility in a Hurricane Response

During a hurricane, the flexibility of NIMS allows for:

Customized Response: Tailoring response efforts to the specific needs of the affected area.
Resource Allocation: Efficiently deploying resources based on the severity of the damage.
Interagency Collaboration: Coordinating efforts between local, state, and federal agencies.

Alt Text: Aerial view of Hurricane Isabel, showcasing the scale of a natural disaster requiring flexible incident management.

3. Standardization: Ensuring Interoperability and Efficiency

Standardization is essential for ensuring interoperability among multiple organizations during incident response. NIMS defines:

Standard Organizational Structures: Enhancing integration and connectivity.
Standard Practices: Facilitating effective collaboration among incident personnel.
Common Terminology: Enabling clear and concise communications.

3.1. Standard Organizational Structures

NIMS establishes standard organizational structures to streamline incident management. These structures include:

Incident Command System (ICS): A hierarchical structure for managing incidents.
Emergency Operations Center (EOC): A central location for coordinating resources and information.
Multiagency Coordination (MAC) Group: A policy-level body for making cooperative decisions.

3.2. Standard Practices

Standard practices ensure that incident personnel can work together effectively. These practices include:

Common Operating Procedures: Standardized methods for performing tasks.
Resource Typing: Categorizing resources based on their capabilities.
Credentialing: Validating the qualifications of personnel.

3.3. Common Terminology

Using common terminology is crucial for effective communication during incidents. NIMS provides a standardized glossary of terms to ensure clarity and avoid misunderstandings. Examples include:

Incident Commander: The individual responsible for managing the incident.
Staging Area: A location where resources are assembled and ready for deployment.
Mutual Aid: Assistance provided by one jurisdiction to another.

3.4. Table: NIMS Standard Terminology Examples

Term	Definition
Incident Commander	The individual in charge of the Incident Command System (ICS) and responsible for all aspects of the incident response.
Staging Area	A temporary location where resources are kept while awaiting assignment.
Mutual Aid	An agreement between jurisdictions or organizations to provide assistance during an incident.
Span of Control	The number of individuals or resources that one supervisor can effectively manage during an incident.
Unified Command	A command structure used when multiple agencies or jurisdictions are involved in an incident, allowing for shared decision-making.
Situation Awareness	Understanding the current and potential future conditions of an incident.

4. Unity of Effort: Coordinating Activities for Common Objectives

The principle of Unity of Effort involves coordinating activities among various organizational representatives to achieve common objectives. This ensures that organizations with jurisdictional authority or functional responsibilities support each other, while maintaining their authority and accountability.

4.1. Achieving Coordinated Activities

Unity of Effort is achieved through:

Collaboration: Working together to achieve shared goals.
Communication: Maintaining open and transparent communication channels.
Coordination: Aligning activities to avoid duplication and conflict.

4.2. Maintaining Authority and Accountability

While promoting collaboration, Unity of Effort also ensures that each participating agency retains its authority and accountability. This balance is essential for:

Clear Lines of Authority: Knowing who is responsible for making decisions.
Accountability: Holding individuals and organizations responsible for their actions.
Efficient Operations: Streamlining processes and avoiding confusion.

4.3. Example of Unity of Effort in a Wildfire Response

In a wildfire response, Unity of Effort involves:

Fire Departments: Suppressing the fire and protecting structures.
Law Enforcement: Managing evacuations and securing the area.
Emergency Medical Services: Providing medical care to victims and firefighters.
Government Agencies: Coordinating resources and providing support.

All these entities work together under a unified command structure to achieve the common objective of containing the wildfire and protecting lives and property.

Alt Text: A large wildfire burning through a forest, illustrating the need for coordinated efforts in incident management.

5. Resource Management and Mutual Aid

Effective resource management and mutual aid are critical components of NIMS. Resource management involves typing, credentialing, and inventorying resources, while mutual aid ensures that resources can be shared across jurisdictions.

5.1. NIMS Resource Typing

Resource typing involves defining and categorizing resources by capability. This allows incident managers to quickly identify and request the resources they need. NIMS resource typing definitions serve as the common language for mobilizing resources.

5.2. NIMS Credentialing

Credentialing ensures that personnel are qualified and validated for specific job titles. This helps to ensure that individuals have the necessary skills and experience to perform their assigned tasks. The NIMS Guideline for the Credentialing of Personnel provides detailed guidance on this process.

5.3. Inventorying Resources

Resource owners should maintain current information on their shareable resources. Inventories should be adaptable, scalable, and interoperable. Many resource providers use IT-based inventory systems to manage their resources effectively.

5.4. National Mutual Aid System

The National Mutual Aid System integrates all types of mutual aid, including local, intrastate, regional, interstate, tribal, and international mutual aid. This system strengthens the nation’s overall preparedness and readiness.

5.5. Types of Mutual Aid Agreements

Mutual aid agreements exist at various levels of government and with private sector entities and NGOs. These agreements authorize mutual aid between neighboring communities, within states, and between states.

5.5.1. Local Mutual Aid Agreements

These agreements facilitate cooperation between neighboring communities, ensuring a swift response to local emergencies.

5.5.2. Intrastate Mutual Aid Agreements

These agreements enable all jurisdictions within a state to share resources and support each other during incidents.

5.5.3. Interstate Mutual Aid Agreements

These agreements allow states to provide assistance to each other, enhancing regional preparedness and response capabilities.

Alt Text: Firefighters from multiple states collaborating on a wildfire, demonstrating the effectiveness of interstate mutual aid agreements.

6. NIMS Command and Coordination Structures

NIMS command and coordination structures enable incident managers to manage and coordinate incident response in a unified, consistent manner. These structures include the Incident Command System (ICS), Emergency Operations Centers (EOCs), Multiagency Coordination (MAC) Groups, and the Joint Information System (JIS).

6.1. Incident Command System (ICS)

The Incident Command System (ICS) is a management system designed to enable effective and efficient domestic incident management. It integrates facilities, equipment, personnel, procedures, and communications within a common organizational structure.

6.1.1. Key Functional Areas of ICS

ICS is structured to facilitate activities in six major functional areas:

Command: Provides overall leadership and direction.
Operations: Manages tactical operations.
Planning: Develops incident action plans.
Logistics: Provides resources and support.
Intelligence and Investigations: Gathers and analyzes information.
Finance and Administration: Manages financial and administrative aspects.

6.2. Emergency Operations Center (EOC)

Emergency Operations Centers (EOCs) are locations where staff from multiple agencies come together to address imminent threats and hazards. EOCs provide coordinated support to incident command, on-scene personnel, and other EOCs.

6.2.1. Primary Functions of EOCs

The primary functions of EOCs include:

Collecting, analyzing, and sharing information.
Supporting resource needs and requests.
Coordinating plans and determining current and future needs.
Providing coordination and policy direction.

6.3. Multiagency Coordination (MAC) Group

MAC Groups are policy-level bodies that support resource prioritization and allocation. They enable decision-making among elected and appointed officials and those responsible for managing the incident.

6.4. Joint Information System (JIS)

The JIS integrates incident information and public affairs into a unified organization. It provides consistent, coordinated, accurate, accessible, timely, and complete information to the public and stakeholders.

6.4.1. JIS Mission

The JIS mission is to provide a structure and system for:

Developing and delivering coordinated interagency messages.
Developing, recommending, and executing public information plans and strategies.
Advising the Incident Commander or Unified Command, MAC Group, and EOC director concerning public affairs issues.
Addressing and managing rumors and inaccurate information.

7. Communications and Information Management

Effective emergency response depends on communication and the ability to maintain situational awareness through the constant flow of information. NIMS identifies several important features of public safety communications and information systems.

7.1. Key Features of Communication Systems

Communication systems need to be:

Interoperable: Able to communicate within and across agencies and jurisdictions.
Reliable: Able to function in any kind of emergency.
Scalable: Suitable for use on a small or large scale.
Portable: Built on standardized radio technologies, protocols, and frequencies.
Resilient: Able to perform despite damaged or lost infrastructure.
Redundant: Able to use alternate communication methods when primary systems go out.
Secure: Able to protect sensitive or classified information.

7.2. Importance of Standardized Procedures

Regardless of the communications hardware being used, standardized procedures, protocols, and formats are necessary to gather, collate, synthesize, and disseminate incident information.

8. Practical Application of NIMS Principles

To effectively implement the three NIMS guiding principles, organizations should:

Conduct Regular Training: Ensure that all personnel are trained in NIMS principles and procedures.
Participate in Exercises: Engage in drills and exercises to test and refine incident management plans.
Develop Standard Operating Procedures: Create clear and concise SOPs that align with NIMS guidelines.
Foster Collaboration: Encourage collaboration and communication among different agencies and organizations.
Continuously Improve: Regularly review and update incident management plans based on lessons learned from past incidents.

9. The Role of CONDUCT.EDU.VN in Promoting NIMS Compliance

CONDUCT.EDU.VN serves as a valuable resource for understanding and implementing NIMS principles. The website provides:

Detailed Information: Comprehensive explanations of NIMS components and guidelines.
Practical Examples: Real-world case studies illustrating the application of NIMS principles.
Training Materials: Resources for training personnel on NIMS procedures.
Expert Guidance: Access to experts who can provide guidance on NIMS compliance.

By leveraging the resources available on CONDUCT.EDU.VN, organizations can enhance their preparedness and response capabilities, ensuring they are well-equipped to handle any incident effectively.

10. Addressing Common Challenges in Implementing NIMS

While NIMS provides a robust framework for incident management, organizations may encounter challenges during implementation. These challenges include:

Resistance to Change: Overcoming resistance from personnel who are accustomed to existing procedures.
Lack of Resources: Securing adequate funding and resources to support NIMS implementation.
Coordination Issues: Ensuring effective coordination among different agencies and organizations.
Training Gaps: Addressing gaps in training and ensuring that all personnel are proficient in NIMS procedures.

To overcome these challenges, organizations should:

Communicate the Benefits of NIMS: Clearly articulate the advantages of NIMS, such as improved coordination, efficiency, and effectiveness.
Secure Leadership Support: Obtain buy-in from leadership to demonstrate commitment to NIMS implementation.
Provide Adequate Training: Offer comprehensive training programs to ensure that all personnel are proficient in NIMS procedures.
Foster a Culture of Collaboration: Promote a culture of collaboration and communication among different agencies and organizations.

11. Future Trends in Incident Management

The field of incident management is constantly evolving, driven by technological advancements and changing threats. Some future trends in incident management include:

Use of Artificial Intelligence (AI): AI can be used to analyze data, predict potential incidents, and automate certain tasks.
Integration of Internet of Things (IoT): IoT devices can provide real-time data on environmental conditions, infrastructure status, and other critical information.
Enhanced Cybersecurity Measures: Protecting critical infrastructure and data from cyber attacks is becoming increasingly important.
Focus on Community Resilience: Building the capacity of communities to prepare for, respond to, and recover from incidents.

By staying abreast of these trends, organizations can enhance their incident management capabilities and better protect their communities.

12. Conclusion: Embracing NIMS for Effective Incident Management

In conclusion, the three NIMS guiding principles—Flexibility, Standardization, and Unity of Effort—are essential for effective incident management. By understanding and implementing these principles, organizations can enhance their preparedness and response capabilities, ensuring they are well-equipped to handle any incident. CONDUCT.EDU.VN provides valuable resources and guidance to support NIMS compliance and promote best practices in incident management.

12.1. Benefits of Adhering to NIMS Principles

Adhering to NIMS principles offers numerous benefits:

Improved Coordination: Enhanced collaboration among different agencies and organizations.
Increased Efficiency: Streamlined processes and reduced duplication of effort.
Enhanced Effectiveness: Better outcomes in incident response.
Greater Resilience: Increased ability to recover from incidents.
Enhanced Public Safety: Improved protection of lives and property.

12.2. Call to Action

Visit CONDUCT.EDU.VN today to learn more about NIMS principles and how to implement them in your organization. Enhance your preparedness and response capabilities and ensure the safety and well-being of your community. For more information, contact us at 100 Ethics Plaza, Guideline City, CA 90210, United States, or call us at Whatsapp: +1 (707) 555-1234.

13. FAQ: Understanding the NIMS Guiding Principles

13.1. What is NIMS?

NIMS stands for National Incident Management System. It is a standardized framework that enables effective incident management across various jurisdictions and organizations.

13.2. What are the three guiding principles of NIMS?

The three guiding principles of NIMS are Flexibility, Standardization, and Unity of Effort.

13.3. Why is flexibility important in NIMS?

Flexibility allows NIMS to be scalable and adaptable to incidents of varying sizes and complexities.

13.4. How does standardization enhance incident response?

Standardization ensures interoperability among multiple organizations during incident response.

13.5. What is unity of effort?

Unity of Effort involves coordinating activities among various organizational representatives to achieve common objectives.

13.6. What is resource typing in NIMS?

Resource typing involves defining and categorizing resources by capability, allowing incident managers to quickly identify and request the resources they need.

13.7. What is the Incident Command System (ICS)?

The Incident Command System (ICS) is a management system designed to enable effective and efficient domestic incident management.

13.8. What is an Emergency Operations Center (EOC)?

Emergency Operations Centers (EOCs) are locations where staff from multiple agencies come together to address imminent threats and hazards.

13.9. How does CONDUCT.EDU.VN support NIMS compliance?

CONDUCT.EDU.VN provides detailed information, practical examples, training materials, and expert guidance on NIMS principles.

13.10. What are some common challenges in implementing NIMS?

Common challenges include resistance to change, lack of resources, coordination issues, and training gaps.

14. Glossary of Key NIMS Terms

Term	Definition
Credentialing	Verifying and validating the qualifications and identity of personnel to ensure they meet established standards for specific roles.
Emergency Operations Center (EOC)	A central location where representatives from various agencies and organizations coordinate resources and support incident management activities.
Flexibility	The ability of NIMS to adapt to incidents of varying size, scope, and complexity, ensuring it remains effective across diverse situations.
Incident Action Plan (IAP)	A documented plan outlining the objectives, strategies, and resources needed to manage an incident effectively.
Incident Command System (ICS)	A standardized, on-scene management system designed to enable effective incident management by integrating facilities, equipment, personnel, and procedures.
Interoperability	The ability of systems, personnel, and organizations to work together seamlessly and exchange information effectively during incident response.
Joint Information Center (JIC)	A central location where public information officials from various agencies coordinate and disseminate accurate, consistent, and timely information to the public.
Multiagency Coordination (MAC) Group	A policy-level body composed of representatives from various agencies and organizations responsible for coordinating resources and supporting incident management decisions.
Mutual Aid	An agreement between agencies, organizations, or jurisdictions to provide assistance to one another during incidents.
National Incident Management System (NIMS)	A comprehensive, nationwide framework that provides a consistent approach to managing incidents, regardless of cause, size, or complexity.
Resource Management	The process of identifying, acquiring, allocating, and tracking resources to support incident management activities.
Resource Typing	The process of categorizing resources based on their capabilities and characteristics, enabling efficient resource allocation during incidents.
Span of Control	The number of individuals or resources that a supervisor can effectively manage during an incident.
Standardization	The consistent application of processes, procedures, and protocols across different agencies and organizations to ensure interoperability and efficiency.
Unity of Effort	The coordination and collaboration of activities among various agencies and organizations to achieve common objectives during incident management.

15. Case Studies: Real-World Examples of NIMS in Action

15.1. Hurricane Katrina (2005)

Hurricane Katrina, one of the costliest and deadliest hurricanes in U.S. history, highlighted the critical need for a standardized incident management system. While NIMS was relatively new at the time, its principles of flexibility, standardization, and unity of effort were instrumental in coordinating the massive response efforts.

Challenges: The scale of the disaster overwhelmed local and state resources, leading to significant coordination challenges among responding agencies.
NIMS Implementation: The implementation of ICS principles helped establish a clear command structure, facilitating better communication and resource allocation.
Lessons Learned: The response to Hurricane Katrina underscored the importance of pre-incident planning, resource typing, and interoperable communication systems.

15.2. Deepwater Horizon Oil Spill (2010)

The Deepwater Horizon oil spill in the Gulf of Mexico was a complex, multi-faceted incident that required the coordination of numerous federal, state, and local agencies, as well as private sector entities. NIMS provided the framework for managing this unprecedented environmental disaster.

Challenges: The incident involved a wide range of operational challenges, including oil containment, wildlife rescue, and public health concerns.
NIMS Implementation: The use of a unified command structure allowed different agencies to work together effectively, while maintaining their respective authorities and responsibilities.
Lessons Learned: The Deepwater Horizon response highlighted the importance of clear communication protocols, robust resource management capabilities, and effective public information strategies.

15.3. Boston Marathon Bombing (2013)

The Boston Marathon bombing was a tragic event that required a rapid and coordinated response from law enforcement, fire departments, emergency medical services, and other agencies. NIMS principles played a crucial role in ensuring a swift and effective response.

Challenges: The incident involved a complex crime scene, mass casualty management, and the need to quickly identify and apprehend the perpetrators.
NIMS Implementation: The use of ICS principles facilitated seamless coordination among responding agencies, enabling them to quickly establish control of the scene, provide medical care to victims, and launch a comprehensive investigation.
Lessons Learned: The Boston Marathon bombing response demonstrated the importance of interoperable communication systems, well-trained first responders, and strong community partnerships.

15.4. COVID-19 Pandemic (2020-Present)

The COVID-19 pandemic has presented unprecedented challenges to incident management systems around the world. NIMS principles have been essential in coordinating the massive public health response efforts.

Challenges: The pandemic has involved a wide range of challenges, including disease containment, vaccine distribution, economic disruption, and social unrest.
NIMS Implementation: The use of EOCs and MAC Groups has facilitated coordination among federal, state, and local agencies, as well as private sector partners.
Lessons Learned: The COVID-19 pandemic has highlighted the importance of pre-incident planning, robust public health infrastructure, and effective risk communication strategies.

Alt Text: Healthcare workers in protective gear conducting COVID-19 testing, demonstrating the ongoing need for coordinated incident management during a pandemic.

16. Advanced NIMS Concepts

16.1. NIMS Integration Center (NIC)

The NIMS Integration Center (NIC) is the focal point for all NIMS activities at FEMA. The NIC is responsible for:

Developing and maintaining NIMS doctrine and guidance.
Providing technical assistance and training to stakeholders.
Promoting NIMS adoption and implementation.
Monitoring NIMS compliance.

16.2. National Qualification System (NQS)

The National Qualification System (NQS) is a key component of NIMS that establishes national standards for training, experience, and performance for personnel involved in incident management activities. The NQS helps to ensure that personnel are qualified and capable of performing their assigned tasks.

16.3. Emergency Management Assistance Compact (EMAC)

The Emergency Management Assistance Compact (EMAC) is a national mutual aid agreement that allows states to share resources and personnel during disasters. EMAC provides a legal and administrative framework for interstate mutual aid, ensuring that states can quickly and effectively provide assistance to one another.

16.4. Private Sector Integration

The private sector plays a critical role in incident management, providing essential resources, expertise, and services. NIMS emphasizes the importance of integrating the private sector into incident management planning and operations.

16.5. Whole Community Approach

NIMS promotes a whole community approach to incident management, which involves engaging all members of the community in preparedness, response, and recovery efforts. This includes individuals, families, community organizations, faith-based groups, and the private sector.

17. Resources for Further Learning

FEMA NIMS Website: The official FEMA NIMS website provides comprehensive information on NIMS doctrine, guidance, training, and resources.
Emergency Management Institute (EMI): EMI offers a wide range of NIMS training courses, both online and in-person.
State and Local Emergency Management Agencies: State and local emergency management agencies can provide information on NIMS implementation and training opportunities in your area.
Professional Organizations: Professional organizations such as the International Association of Emergency Managers (IAEM) and the National Emergency Management Association (NEMA) offer resources and networking opportunities for incident management professionals.
CONDUCT.EDU.VN: This website provides valuable insights, practical examples, and expert guidance on NIMS principles.

18. Emerging Technologies in Incident Management

18.1. Geographic Information Systems (GIS)

GIS technology allows for the creation and analysis of maps and other spatial data, providing valuable information for incident management planning and operations. GIS can be used to:

Visualize incident locations and impacts.
Identify critical infrastructure and vulnerable populations.
Track resource deployments.
Analyze evacuation routes.

18.2. Unmanned Aerial Vehicles (UAVs)

UAVs, also known as drones, can provide real-time aerial imagery and video, enhancing situational awareness during incidents. UAVs can be used to:

Assess damage after a disaster.
Monitor wildfires.
Search for missing persons.
Inspect critical infrastructure.

18.3. Social Media Monitoring

Social media platforms can provide valuable information about incidents, including real-time reports from citizens, photos, and videos. Social media monitoring tools can help incident managers identify emerging threats, track public sentiment, and disseminate information to the public.

18.4. Cloud Computing

Cloud computing provides scalable and secure data storage and processing capabilities, enabling incident managers to quickly access and share information. Cloud-based applications can be used for:

Incident management planning.
Resource tracking.
Situational awareness.
Collaboration.

18.5. Big Data Analytics

Big data analytics can be used to analyze large volumes of data from various sources, providing valuable insights for incident management decision-making. Big data analytics can be used to:

Identify patterns and trends.
Predict potential incidents.
Optimize resource allocation.
Improve response effectiveness.

19. Conclusion: The Enduring Relevance of NIMS

As incidents continue to evolve in complexity and scope, the principles and practices of NIMS remain essential for effective incident management. By embracing flexibility, standardization, and unity of effort, organizations can enhance their preparedness, improve their response capabilities, and build more resilient communities. CONDUCT.EDU.VN is committed to providing the resources and guidance needed to support NIMS implementation and promote best practices in incident management.

20. Continuing the Journey with CONDUCT.EDU.VN

We encourage you to explore the wealth of information and resources available on CONDUCT.EDU.VN. Whether you are an emergency management professional, a first responder, or a concerned citizen, you will find valuable insights and practical guidance to help you understand and implement NIMS principles. Together, we can build a safer, more resilient nation.

Remember, effective incident management is a shared responsibility. By embracing the principles of NIMS and working together, we can protect our communities and ensure a swift and effective response to any incident. Visit conduct.edu.vn today to learn more and join the effort. Your commitment to preparedness makes a difference. For more information, contact us at 100 Ethics Plaza, Guideline City, CA 90210, United States, or call us at Whatsapp: +1 (707) 555-1234.