What’s-ON, a part of Gracenote/Tribune Digital Ventures, stands as Asia’s leading TV Search and Electronic Program Guide (EPG) metadata company. Gracenote, its parent company, is the global leader in entertainment metadata technology, encompassing TV EPGs and music. Gracenote’s widespread global presence extends to over 50 countries across the USA, Europe, Latin America, the Middle East, Australia, India, and Indonesia.
Whats-ON spearheads Gracenote’s Asian operations, delivering EPG coverage for over 1600 TV channels in 16 countries, including India, Jordan, Indonesia, Lanka, Saudi Arabia, Qatar, and Egypt. Its clientele includes prominent cable, telecom, satellite TV, OTT, and consumer electronics companies.
Beyond its TV Search Index and EPGs, What’s-ON also houses TV STREET MAPS (TSM), a comprehensive index of Cable & DTH control rooms. TSM aggregates town-wise, operator-by-operator metadata related to channel lineups, channel packs, pack prices, a-la-carte channel prices, and operator business rules.
What’s-ON’s notable clients include STAR TV Network, Zee Network, MSM Network, Discovery, Arabsat (Saudi Arabia), Viacom-18, Disney, Etisalat, Airtel, Tata SKY, du (Dubai), One Alliance, RIL JIO, Reliance DTH, Hathway Cable, and Sun Direct DTH, DEN, among other prominent TV and media entities.
The Importance of an Electronic Program Guide (EPG)
An Electronic Program Guide (EPG), such as the one provided by What’s On India TV Guide, is an on-screen guide that displays a schedule of television programs, movies, and other content. It provides viewers with information on what’s currently playing, what’s coming up next, and details about the programs, such as genre, actors, and a brief synopsis. This is particularly helpful in navigating the vast array of channels available in India, making it easier for viewers to find content they enjoy.
How India TV Guide Enhances the Viewing Experience
What’s On India TV Guide offers several benefits that enhance the overall viewing experience:
- Comprehensive Channel Listings: Provides up-to-date listings for a wide range of channels across different providers.
- Detailed Program Information: Offers in-depth details about programs, including descriptions, cast information, and ratings.
- Personalized Recommendations: Suggests programs based on viewing history and preferences.
- Search Functionality: Allows users to easily search for specific programs, actors, or genres.
- Reminder Settings: Enables users to set reminders for upcoming programs they don’t want to miss.
TV Street Maps (TSM): A Deep Dive into Channel Lineups
TSM is a valuable resource for understanding the complex landscape of cable and DTH services in India. It provides granular data on channel availability, pricing, and operator-specific rules, allowing viewers to make informed decisions about their subscriptions. This is especially useful in a market with numerous operators and varying channel packages.
What’s On India TV Guide: A Key Player in the Indian Media Landscape
Prior to its acquisition by Tribune in July 2014, Whats-ON was VC funded by INTEL, Sequoia Capital, and Nexus VP, and was established in 2006-07 by Atul Phadnis. Today, What’s On India TV Guide remains a crucial component of the Indian media ecosystem, providing essential data and services to broadcasters, operators, and consumers alike. It plays a key role in helping viewers discover and enjoy the vast array of content available on Indian television.
Conclusion
What’s On India TV Guide, as a part of Gracenote, continues to be a significant force in the Asian TV market. By offering advanced TV search, electronic program guides, and comprehensive data on channel lineups, it empowers viewers and industry players alike to navigate and thrive in the dynamic world of Indian television. Its services contribute significantly to a more informed and enjoyable viewing experience for millions of viewers across the country.
