Alison Brie, the actress known for her roles in Glow and Apples Never Fall, has taken on a new role: the face of Macy’s 2024 holiday gift guide. She’s sharing her favorite fashion and beauty picks, offering insights into her own gift-giving philosophy, and highlighting the versatility of who is the Macy’s gift guide designed for.
Brie tells The Hollywood Reporter that the partnership “felt really organic.” As a self-proclaimed last-minute shopper, she appreciates the department store’s cohesive and comprehensive selection. “I love to go into the store; it’s cohesive; it’s a one-stop shop, and that’s so helpful for me. I don’t have to tool all over Los Angeles to be able to get something for everyone.” She also recalls shopping at the Macy’s store in Pasadena during high school, buying CK One cologne with her boyfriend.
Among her responsibilities, Brie will be attending the Macy’s Thanksgiving Day parade in New York. “I’m bringing my whole family to New York to cut the ribbon and watch the Macy’s Thanksgiving Day parade in person,” says Brie. “I love the parade, it’s iconic. It’s truly because I’m a real big Peanuts fan, so I always look for the Snoopy balloon.”
The Macy’s Gift Guide: Solving Holiday Shopping Dilemmas
Brie acknowledges the challenges of holiday shopping, particularly when it comes to finding creative gifts for loved ones who request the same items year after year. She says, “I think it’s hard to be creative because my parents ask for the same thing every year, and I’m always buying them that sweater and that button-down shirt, and they can’t think of anything else, so it’s nice to have something like a gift guide [for new ideas].”
Alison Brie starring in the Macy’s Holiday Gift Guide 2024 Campaign.
The Macy’s gift guide aims to provide that inspiration. Brie emphasizes the importance of thoughtful gift-giving, stating, “Another thing about the campaign that’s cool is thinking about what the gifts we get for people say to those people. Because gifts really are how we show affection, they tell how well we know [our loved ones]. The joy of giving gifts to people — nothing feels better than nailing it and giving people a gift they really love.”
Alison Brie’s Go-To Gifts and the Macy’s Holiday Selection
When asked about her favorite gifts to give, Brie mentions Hugo Boss cologne for her father and sparkling jewelry for her mother. She also suggests silk sleep masks and pillowcases, as well as Uggs, as universally appealing options.
The who is the Macy’s gift guide helps identify gifts for different people, personalities, and needs. According to Brie, the gift guide includes stylish options for the holiday season and beyond. “Part of this campaign also addresses how the gift guide can help people with things for themselves. The holiday season is busy — you’re hosting holiday parties, you’re attending them. I like that this campaign is looking at all angles,” she explains.
Self-Care Gifts and Macy’s Focus on Personal Well-being
Brie highlights the trend of giving self-care gifts, stating, “Lately, I’ve been wanting to get my mom things that are stimulating collagen or a great face mask because it’s fun to buy people things that they wouldn’t buy for themselves.” She recommends luxe skincare tools, such as microcurrent and nanocurrent devices like the ZIIP and NuFace, as well as the Jillian Dempsey vibrating gold bar, emphasizing the benefits of lymphatic drainage.
The NuFace Trinity+ Facial Toning Set from Macy’s gift guide for a rejuvenating skincare experience.
From Lava Lamps to Evil-Lyn: Brie’s Personal Holiday Memories and Future Role
Brie shares a personal anecdote about her favorite childhood gift: a lava lamp. She also discusses her upcoming role as the villain Evil-Lyn in Masters of the Universe, set to be released in 2026. She notes, “Actors always say that villains have the most fun, and that’s probably true. I’ve played morally compromised people but not a truly deliciously sinister evil villain. I’ve been trying to manifest playing a villain in a superhero movie, and [this is] answering that call for me.”
Regarding the original animated series, she says, “I definitely remember it being on, and I went back and started watching it again. It’s much funnier than I remember. Evil-Lyn and Skeletor have a contentious relationship,” she is excited to explore onscreen.
Macy’s Thanksgiving Day Parade and Brie’s Holiday Wish List
Macy’s unveils the lineup for its annual Thanksgiving parade on November 1st, with the event taking place on November 28th in New York. Brie expresses her excitement for the parade, stating, “I don’t have any intel, but I trust Macy’s will put on a good show.”
When asked about her own holiday wish list, Brie reveals, “Every year, I ask for really fluffy, fuzzy socks. I could never have enough.”
Discovering the Perfect Gift with Macy’s
The Macy’s gift guide offers a diverse selection of presents for every recipient and budget. With Alison Brie as its ambassador, the guide aims to inspire thoughtful and meaningful gift-giving this holiday season. As for who is the Macy’s gift guide truly for, it’s for anyone seeking inspiration, convenience, and a touch of celebrity-approved style in their holiday shopping experience.
The Ugg Women’s Tasman Slippers, a cozy and popular choice from the Macy’s gift guide.
Hugo by Hugo Boss Eau de Toilette Spray, a classic fragrance option in Macy’s Holiday Gift Guide.
The Slip Pure Silk Contour Sleep Mask, a luxurious self-care item from Macy’s gift selection.
The Blissy 22-Momme Silk Pillowcase, a beauty sleep essential highlighted in Macy’s Holiday Gift Guide.
