The Environmental Working Group (EWG) Sunscreen Guide sets stringent criteria that predominantly favor expensive mineral sunscreens. This approach inherently creates barriers, particularly for individuals with lower incomes who may find these products inaccessible. Consequently, they might resort to using less sunscreen to extend its lifespan, compromising their sun protection.
However, the issue extends beyond affordability. Many consumers find mineral sunscreens, formulated with titanium dioxide and zinc oxide, aesthetically unappealing due to the white cast they leave on the skin. This is especially pronounced on darker skin tones and when applying the recommended amount for adequate SPF. To counteract this cosmetic issue, users often apply insufficient amounts, thus reducing the intended sun protection factor. Reinforcing this point, a recent study highlighted at an American Academy of Dermatology (AAD) conference (Shyr et al., 2023) revealed that when given a blind choice between “mineral” and “chemical” sunscreens, consumers overwhelmingly preferred the “chemical” formulations.
The most effective sunscreen is ultimately the one that people are comfortable using consistently and in sufficient quantities. The proven benefits of sunscreen, such as preventing skin cancer, UV-induced hyperpigmentation, sunburn, and melasma, significantly outweigh any potential risks. Sunscreens boast a long history of safe usage, and despite alarming media reports regarding recent FDA studies, the consensus remains that they are safe and effective.
It is true that in the United States, the range of available UV filters is limited, and the FDA approval process for new filters is notoriously slow. However, the EWG’s approach is unlikely to expedite the approval of new ingredients. Instead, these types of narratives may inadvertently restrict consumer choices.
So, what are the specific concerns with the 2024 Ewg Sunscreen Guide? Here’s a concise, though not exhaustive, list outlining why it may be considered unreliable and why these guides could be viewed as part of a larger EWG marketing strategy. Generating public fear and influencing legislators (who may lack scientific expertise) can be financially advantageous for organizations like the EWG, which also solicits donations from individuals and organizations with appeals like, “help us make your family safer.”
